Mobile is right behind video for a top priority of luxury travel brands. How are your clients using

Consideration cycles in travel are long and competition is fierce. And more than most verticals, luxury travel advertisers have to tell a story and convey value with rich images, displaying a unique experience across very limited digital real estate.
I spoke with our friends at Morpheus Media, a full-service agency, to see it plans to support those needs in the months ahead. Joining me for a conversation on the topic were Tresten Tarantino and Simon Gibson, both associate directors for client and media strategies, and Ben Beyda, associate director cheap hotels in france for mobile strategies.
Mr. Tarantino: There seems to be a good split of brands that integrate video within rich media assets and those who keep it simple cheap hotels in france with sponsored pre-roll. This depends on the brands initiatives, budgets and willingness to be a contender in the video marketplace.
Across the board we see that custom integrations or engaging ads promote cheap hotels in france higher cheap hotels in france response cheap hotels in france rates, more times than not, but leveraging video within units, such as high impact placements like push downs tend to really make a splash against the publisher's cheap hotels in france content as well as any other advertisers units that are seen within a user's Web experience.
cheap hotels in france Mobile is right behind video for a top priority of luxury travel brands. How are your clients cheap hotels in france using mobile? Specifically, what are they doing to take advantage of the big canvas that tablets offer them?
Mr. Tarantino: Again depending upon their initiatives, for example, Louis Vuitton tends to have several store openings in a year, therefore they naturally focus on marketing in those local regions to drive people in store.
cheap hotels in france We need to recognize that the brand experience may not spur an immediate reaction, rather, help make an emotional connection to the consumer, and establish the advertising brand as a consideration point in the long-term psyche of the consumer.