The evaluation is carried out in two stages; the fifteen best exhibitors from the first round are th

Tourism students from the Cologne Business School studying evaluated all 11,000 exhibition booths in three days at the world’s biggest trade show – ITB Berlin before awarding the best in 11 individual categories and 2 special categories.
The team led by Dean of Tourism, Prof. Dr. Florian Hummel and Martina Leicher , Director of the tourism business consulting, a tour of the white house COMPASS worked in close collaboration with Messe Berlin, coordinating with them the booth assessment criteria lists in advance.
The evaluation is carried out in two stages; the fifteen best exhibitors from the first round are then scrutinized in a second pass by another team equipped with a more extensive questionnaire. This ensures maximum transparency. The ten best-rated exhibitors in each category have been invited to the final awards ceremony tonight at the Palais am Funkturm.
Prof. Dr. Hummel welcomed the more than 700 guests and summarized the last months saying, “ Tonight, the best of the Best Exhibitor Awards’ represents a special conclusion of a trade fair that for most of us, along with fascination and great impressions, means hard work, forward planning and a lot of responsibility. For all of us, therefore, this award show is probably a welcome change and a good opportunity for a very nice trade fair finale. For the team of Cologne Business School students, tonight is the culmination of a multi-month project, which was driven by great vigor, high personal commitment and attention to detail .”
In his keynote Klaus Gengenbach , board member of the Travel Industry Club , thanked the CBS team, “ With the Best Exhibitor Awards you provide our industry today with important impulses and give us an outside perspective, which is so often missed. After all, this is how we find out which trade fair presentation was most convincing, which allows companies to leave a particularly positive impression. This is important for us, because no matter what your business, customer satisfaction is of utmost priority in tourism ”.
The ensuing awards ceremony was a cultural celebration: dance groups, artists, comedians and many impromptu performances rounded off the evening, demonstrating once again just how impressive and important the Best Exhibitor Awards are to the industry.