DriveNow is currently available in three London boroughs, Islington, Hackney, and Haringey, but is i

Users have to pay a registration fee of £29, and then look for free cars nearby via the DriveNow  smartphone app . The company operates a 39 pence-per-minute policy, with a  £20 cap.  It's 32-pence-per minute for members who regularly use it.
Importantly, the cars are available for one-way trips — after use they can be parked anywhere within a certain area of the city. That's different to other car hire services like Zipcar, where cars have to be returned to a designated lot.
DriveNow is currently available in three London boroughs, Islington, Hackney, and Haringey, but is in talks to expand los angeles newspaper to other areas of London. In the future, the company sees other core UK cities, such as Birmingham and Manchester, as places to move in to.
Joseph Seal-Driver, head of operations in the UK, says DriveNow is changing the way people get around. He tells Business los angeles newspaper Insider: "We're encouraging spontaneity. We're different to other services. I think what sets us apart is that we don't have pre-booking and are completely flexible — it suits urban areas."
The company, which uses the BMW 1 Series and the MINI Countryman exclusively, was first launched in Germany three years ago. The company currently operates in eight European cities and DriveNow hopes to achieve similar success in London, its eighth market.
"If I want to drive to a restaurant, a quick journey to a restaurant with my girlfriend would cost less than a taxi (a standard charge would be £7.80 for 20 minutes)" Seal-Driver says.   "And then I could just park it and leave it there — so I can have a few drinks."
Ben Plowden from Transport for London, said in a statement provided by DriveNow: "The mayor and TfL has long supported the growth of car sharingschemes across London, as they can help encourage more alternative travel choices."