I m pleased to advise that an agreement for a marketing partnership between Redspot Car Rentals of A

In this web-exclusive Q A with Dan Mekler, managing director of Redspot Car Rentals of Australia, he discusses the company s new marketing partnership with Germany s Sixt and how Redspot s Business Club loyalty product has been its largest growing program in the company since the club was started in 2005.
We re forecasting a peak fleet size of 3,000 for 2012-13 financial year. How many locations do you have and in what types of areas? We have 38 Australian rental locations in total. enterprise car rental toronto airport Most are corporate (some licensed) and located in airport terminals (20), city metropolitan locations (7) and regional locations (11).
We started in 1989 as a courtesy-car side business enterprise car rental toronto airport to an inner Sydney gas station. enterprise car rental toronto airport The first stand-alone rental location opened in 1995 and our first airport concession for Sydney Airport opened in 1999.
Our largest business source is direct enterprise car rental toronto airport customers who book via website, call center or walk-up. Online agents (or web partners) make up our next biggest source followed by traditional wholesale enterprise car rental toronto airport and travel enterprise car rental toronto airport agent markets.
I m pleased to advise that an agreement for a marketing partnership between Redspot Car Rentals of Australia enterprise car rental toronto airport and Sixt rent a car of Germany enterprise car rental toronto airport has just been signed. It will see Redspot servicing Sixt s loyalty and corporate customers and also represent all Sixt booking channels into Australia.
Through our marketing partnership with Sixt we re launching Redspot Sixt rent a car as our trademark within Australia. Redspot is privately owned and independently operated, and this will not change as a result of the partnership.
In addition to our new partnership with Sixt, Redspot continues to promote and expand its business markets through its highly regarded Business Club and Club Red loyalty products. The success of Redspot and Business Club can largely be credited to all-inclusive rates, which offer zero damage liability and include all mandatory fees and charges.
Redspot recently appointed BCM, an acclaimed Brisbane-based advertising agency after a thorough tendering process. A comprehensive brand and brand positioning strategy has since been developed that s currently being launched across various marketing channels.
Fleet distribution; or in other words, planning the logistics of getting fleet to the regions to meet demand. enterprise car rental toronto airport This requires comprehensive planning and monitoring, and involves buying, selling, one-way rental specials and at times, trucking.