This was a cool sneak peek into the world of music placements, composing for TV, and how music place

Thursday, April 18th The American Society of Composers, Authors and Publishers (ASCAP) kicked off their 8th annual ASCAP I Create Music Expo, at the Loews Hollywood Hotel (formerly known as the Renaissance Hollywood Hotel) in Los Angeles, CA. Spanning 4 days, the event is the first and only national conference dedicated to songwriters and composers.
We started the day of panels with a bang (or should I say Fireworks luxury car rental birmingham alabama ) with California Girl and pop sensation keynote  Katy Perry , who spoke with ASCAP EVP of Membership, Randy Grimmett. During the interview, Perry revealed she ll be working hit producers Max Martin , Dr. Luke, and Greg Wells . She gave insight to her writing process, including a patented word vomit method:
luxury car rental birmingham alabama Next we swung by the Production Music, the DIY Way panel featuring panelists March Ferrari (Producer and Consultant of MasterSource Music Library and author of Rock Star 101 ), Jared Gutstadt (CEO and Co-Founder, Jingle Punks), Matt Kierscht (Music Supervisor and Composer Quiet On The Set, Inc.), and Brad Segal, owner of FineTune Music.)
This was a cool sneak peek into the world of music placements, composing for TV, and how music placement has evolved over the last couple decades. Marc Ferrari relayed a surprising, ancient ritual from Music Supervision in the days of yore—going to Tower Records (remember that place?) to buy CDs (remember those?) to place into films. Crazy.
Overall, when asked what made them successful in the industry, the overwhelming sentiment was: Hustle Hard. It s all about maintaining relationships. said Matt Kiersch, who before founding Jingle Punks toured in his band. It s like playing in a band—you can t play a venue, trash it, and say see you next year, dude. I ll keep that in mind.
Last stop was another star-studded luxury car rental birmingham alabama conversation between Grammy Award-winning songwriting/ production team Stargate with collaborator and Grammy Award winning luxury car rental birmingham alabama singer-songwriter and producer Ne-Yo . My favorite part of the interview was when each artist picked a song that they felt defined them:
Ne-Yo: luxury car rental birmingham alabama Suddenly, Billy Ocean. Why? The song demonstrates how powerful a winning trifecta of lyric, melody, and music can be. Also, it made him sob like a helpless baby from age 8-15 every time his mom would play the song.
Tor Erik Hermansen: Little luxury car rental birmingham alabama Red Corvette, Prince. Why? Iconic chord progressions luxury car rental birmingham alabama that defined a whole decade, Prince s ability to create a whole universe within a song, and one of the boldest opening statements in a pop song ever.