This is brilliant. In fact I just returned from France, visiting some friends who are originally fro

So, people in the US might not recognize it, but Thomas Cook is a discount travel website based out of the UK. Think the British version of Travelocity. It is also the name of a man who, apparently, has received quite a bit of ridicule in his life for having the same name as the company. Thomas decided to go on the Thomas Cook UK Facebook page and write a humorous request for a free vacation as compensation the wholesale travel group for his pain and suffering.
So, what can we learn from lowcostholidays.com? Not only should you monitor the wholesale travel group your own social channels, you should also monitor those of your competitors. You might be able to gain a new loyal fan, and in this case, gain some publicity as well, as it got a ridiculous amount of traffic on Reddit .
Also, it's important to note the message was initially private, giving it a much more natural feel. Lowcostholidays.com reached out to Thomas in a personable way, hoping to create a new brand advocate, not generate publicity. It just happened to be an inherently publicity-worthy comment. And because it was the fan who made it public, the wholesale travel group not the brand, the wholesale travel group it's much more effective.
This is brilliant. In fact I just returned from France, visiting some friends who are originally from the US. They often use Thomas Cook for booking the wholesale travel group vacations. I am going to share this with them and strongly suggest they give Lowcostholidays.com a try.
This is brilliant. In fact I just returned from France, visiting some friends who are originally the wholesale travel group from the US. They often use Thomas Cook for booking vacations. the wholesale travel group I am going to share this with them and strongly suggest they give Lowcostholidays.com a try.