The next step is to select a handful of finalists. Hilton, which is eyeing both roster and non-roste

The next step is to select a handful of finalists. Hilton, which is eyeing both roster and non-roster shops for the assignment, hopes to complete the search by year s end. Ideally, the hotel chain will select an agency by November, when incumbent Draftfcb s 90-day wind down on the business ends.
Draftfcb, whose Chicago office has worked car rental for cheap in canada on Hampton Inn since 2002, is not defending. As a result, the agency will lose its last piece of Hilton business. At one point, the shop handled three of the chain s brands: Hampton Inn, Homewood Suites and Doubletree. Annual revenue car rental for cheap in canada on the Hampton Inn account is estimated at $2 million. The brand s media spending totaled nearly $19 million last year, up from more than $17 million car rental for cheap in canada in 2009, according to Nielsen.
On Friday, car rental for cheap in canada Draftfcb attributed the latest split to philosophical differences, adding, The financial impact on our agency will be minimal. In discussing the rational for the review, a Hampton Inn representative today cited the need for a new creative strategy for a brand that is evolving car rental for cheap in canada (and) growing rapidly globally.
Not in play are media buying, which is handled by OMD, or digital marketing, now at Organic. Each agency works across Hilton s entire portfolio. Draftfcb car rental for cheap in canada s Hilton divorce came just a week after S.C. Johnson car rental for cheap in canada ended its 58-year relationship with the agency. That split, however, is much more painful, given that SCJ was a global account car rental for cheap in canada that supplied $50-60 million in revenue. The agency s Chicago office steered the business and will have to make deep cuts as a result. The office now employs about 1,000 staffers.
Other top clients at Draftfcb Chicago include MillerCoors (Coors, Coors Light, Miller Lite), Kmart, car rental for cheap in canada Volkswagen (direct marketing) and Coca-Cola (shopper marketing). car rental for cheap in canada The office also works on Beiersdorf, Draftfcb s largest global account.
The next step is to select a handful of finalists. Hilton, which is eyeing both roster and non-roster shops for the assignment, hopes to complete the search by year s end. Ideally, the hotel chain will select an agency by November, when incumbent Draftfcb s 90-day wind down on the business ends.
Draftfcb, whose Chicago car rental for cheap in canada office has worked on Hampton Inn since 2002, is not defending. As a result, the agency will lose its last piece of Hilton business. At one point, the shop handled three of the chain s brands: Hampton Inn, Homewood Suites and Doubletree. Annual revenue on the Hampton Inn account is estimated at $2 million. The brand s media spending totaled nearly $19 million last year, up from more than $17 million in 2009, according to Nielsen.
On Friday, Draftfcb attributed the latest split to philosophical differences, adding, The financial impact on our agency will be minimal. In discussing the rational for the review, a Hampton Inn representative today cited the need for a new creative strategy for a brand that is evolving (and) growing rapidly globally.
Not in play are media buying, which is handled by OMD, or digital marketing, car rental for cheap in canada now at Organic. Each agency works across Hilton s entire portfolio. Draftfcb s Hilton divorce came just a week after S.C. Johnson ended its 58-year relationship with the agency. That split, however, is much more painful, given that SCJ was a global account that supplied $50-60 million in revenue. The agency s Chicago office steered the business and will have to make deep cuts as a result. car rental for cheap in canada The office now employs about 1,000 staffers.
Other top clients at Draftfcb Chicago include car rental for cheap in canada MillerCoors (Coors, car rental for cheap in canada Coors Light, Miller Lite), Kmart, Volkswagen (direct marketing) and Coca-Cola (shopper marketing). The office also works on Beiersdorf, Draftfcb s largest global account.