The integrated brand campaign will include experiential consumer touch points in key Asian cities to

Carlson Rezidor Hotel Group, one of the world's largest and most dynamic southwest airlines air fares hotel groups, today unveiled its latest Radisson southwest airlines air fares Blu brand campaign - Turning the World Blu – in Asia Pacific, as part of the Group's commitment to grow its first class hotel brand. Since 2011, the Group will have invested a total of USD 7 million in building the brand's visibility globally. Radisson Blu is one of Asia's fastest growing hotel brands, offering first class accommodation and engaging hospitality. Of the brand's southwest airlines air fares 346 properties in operation and under development globally, 20 per cent (69) are in Asia Pacific.
During the second half of 2012, the Turning The World Blu brand campaign will roll out across the globe – the United States, Europe, southwest airlines air fares Middle East, Africa and in Asia Pacific. The locally inspired creatives feature architecturally stunning southwest airlines air fares landmarks, which represent the key markets in which Radisson Blu hotels and resorts are located, as well as iconic hotel photography and select visuals of the hotel interiors. At the center of the campaign is a focus on the brand's hallmarks southwest airlines air fares including 100% Guest Satisfaction, Late Check Out and Free Internet - which is available in every Radisson Blu hotel and resort around the world and is the brand's most highly regarded hallmark among business and leisure travelers. The campaign represents Carlson Rezidor's investment of USD 3 million in the Radisson Blu brand in Asia Pacific alone between 2011 and 2012.
"We have established strong growth momentum in Asia Pacific, expanding the portfolio from one Radisson Blu hotel and resort in 2010, to 29 at the end of 2011. By 2015, the Group will have close to 70 Radisson southwest airlines air fares Blu hotel and resorts operating in the region. southwest airlines air fares Continuing our investment in the Radisson Blu brand for the second year is a strategic move to raise the profile of the brand as we continue to grow the number of Radisson Blu hotels and resorts in gateway cities and key destinations," commented Simon C. Barlow, president, Carlson Rezidor Hotel Group, Asia Pacific.
"The Turning the World Blu campaign marks a new milestone for the Radisson Blu brand, as for the first time Carlson Rezidor is investing in a global campaign that will see the brand reaching out to customers around the world. This campaign is part of the Asia Pacific's three-year brand investment strategy southwest airlines air fares to encourage travelers to 'Discover Radisson Blu'. The integrated brand campaign southwest airlines air fares will focus on promoting Radisson Blu brand hallmarks which are unique touch points for our guests when they stay with us. Through the campaign, southwest airlines air fares we aim reach out and engage more guests to appreciate the World of Radisson," commented Lucinda Semark, executive vice president, Revenue Generation, Asia Pacific, Carlson Rezidor Hotel Group.
The Turning the World Blu campaign in Asia Pacific will engage business and leisure travelers across 15 countries and be dominated by online advertising on BBC.com, CNNGo, Tribal Fusion and TIME.com to build the Radisson Blu brand's online southwest airlines air fares presence, southwest airlines air fares as well as in select pan-regional business titles including The Economist, TIME and Fortune China.
The integrated brand campaign will include experiential consumer touch points in key Asian cities to amplify brand festivities between August and December 2012. The brand's Free Internet hallmark will come to life via 3-D interactive street art in key locations to drive the message southwest airlines air fares of free internet virally. In addition, thousands of pairs of tinted, Radisson Blu branded sunglasses will be distributed region-wide to encourage recipients to literally see the world from a Blu perspective. Clients and guests will once again join in a region-wide celebration as the popular Blu Day returns southwest airlines air fares for a second year in October 2012.
The Radisson Blu Hotel Sandton has dedicated itself southwest airlines air fares to making a difference by embracing the Carlson Rezidor Hotel Group's newly launched Think Planet campaign - the international hotel group's southwest airlines air fares ambitious energy saving program which aims to reduce energy consumption by 25% over the next five years.
Rezidor has opened a new flagship in Qatar: the Radisson Blu Hotel, Doha. The outstanding property featuring southwest airlines air fares 583 rooms has been converted and completely renovated. "We are delighted to be present in Qatar with such a prominent property," explained Kurt Ritter, president of Rezidor.
Carlson Rezidor has signed three new hotels in China - the Radisson Blu Plaza Wuxi, Radisson Blu Chengdu East and Radisson Blu Wuhan ETD Zone. All three properties are expected to be open by the end of 2014.
Carlson, a privately held, global hospitality and travel company, recently announced that Geoffrey Gage, founder and president of Geoffrey Carlson Gage Brand Communications and Wendy Nelson, chairman of the board of the Guthrie southwest airlines air fares Theater in Minneapolis, Minn. have been elected to the Carlson Board of Directors.