"We're not giving men and boys the choice to see the full ad on this occasion - so they get a glimps

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The ad, a 40-second interactive video, is a stunt—there is only one installation somewhere on Oxford Street, a busy shopping district—but it promises the dawn of Minority Report -style targeted advertising outdoors. (In the movie, Tom, Cruise's character is famously assailed by outdoor ads that call him by name.)
"Our new screen is the most advanced screen yet to be used in out-of-home advertising," said Neil Chapman, group head of the Create team at Clear Channel UK. "Incorporating sophisticated multi-touch, a wide-angle HD camera and 3D depth sensor, it's like a giant iPad crossed with an XBox Kinect . Using the screen, brands can encourage consumers to view, browse, create, share and download HD content, connect to social media, interact via the touch screen or gesture, and even star in the ads using augmented reality. Good advertising can raise awareness of social issues budget car and truck rentals lethbridge and Plan's budget car and truck rentals lethbridge campaign does this well."