Research current market trends in tourism to gauge the climate in which you will be advertising. Rev

Tourism has emerged as a source for employment generation, poverty alleviation and sustainable human development. Tourism promotes international understanding and gives support to local handicrafts and cultural activities. It is an important segment of the country's economy, especially in terms of its contribution towards foreign exchange earnings, generation of additional income and creation of employment opportunities. In this essay, you will get an understanding of the different techniques used by the Jamaica tourist board to effectively market a destination such as Jamaica for visitor appeal. A SWOT analysis of these techniques will be illustrated. You will also get some understanding of the value of a tourism marketing plan and the process involved in developing such a plan. The external organizations that assist the Jamaica tourist board with a destination marketing plan will also be discussed.
Tourism products must be based on an understanding of market demands and consumer expectations and how to effectively place the product offered in the market place. According to Jamaica Tourist Board websites, the tourism industry has performed relatively well over the last nine years. The main contributing factors to this performance include:
The Jamaica Tourist Board (JTB) will make it their duty to target the market alamo rent a car coupon segments that hold good potential for business to the country of Jamaica. alamo rent a car coupon They will also promote Jamaica as a distinctive and preferred destination through public relations programmes and through advertising in electronic and newspaper media. They will establish and maintain close links with trade agents, tour operators and airline personnel and also collaborate with the private sector hoteliers, attraction and transportation operators etc, to effectively market Jamaica and to also ensure that the product is in arrangement with recognized customer needs. Other strategy that may be used to effectively manage and market the tourism industry in Jamaica is to promote special events that can attract alamo rent a car coupon visitors throughout the year and enhance the image of the destination overseas. The securing of an adequate schedule and chartered air seats to Jamaica from targeted alamo rent a car coupon airlines and tour operators in the international markets.
The fundamental strategy is to emphasize on the positives, alamo rent a car coupon reduce the negatives, alamo rent a car coupon exploit the opportunities and also recognize the threats. The strengths alamo rent a car coupon are the first thing in the SWOT analysis. These would be:
Climate: The tourists from the North America region will find Jamaica's climate relaxing for them. Tourists are use to the cool climate and will love to spend some time in Jamaica to experience the delightful climate with the beautiful sunshine.
The Jamaica Tourist Board's website: The JTB helps to market tourist attractions in Jamaica for the comfort alamo rent a car coupon of tourist and to ensure that they tour different parts of the country where attraction sites are, for the development of the area and more importantly the country of Jamaica.
High crime rate: As everyone knows, crime in Jamaica alamo rent a car coupon is a problem including violent crime especially in the areas of Kingston and Montego Bay. Although alamo rent a car coupon these areas are seen as the most violent in Jamaica, random acts of violence such as gunfire can occur anywhere. The tourists however are targeted by criminal as victims of theft. Tourists should take precautions and always pay attention to their surroundings.
Growth of competition: Jamaica is a member of the Caribbean. Some countries in the Caribbean have similar attractions, hotel resorts and more importantly a low crime rate. When tourists find out that they can get almost the same experience as they got in Jamaica, alamo rent a car coupon from another Caribbean country that has a low crime rate, tourist will be more likely to visit that Caribbean country instead of Jamaica. An example of a Caribbean country that gives Jamaica tourism competition is Cuba.
Pollution of environment: The heavy flow of tourists relates to the pollution of the environment. Ordinary things that we don't really alamo rent a car coupon pay attention alamo rent a car coupon to can have severe consequences on such a small island as Jamaica. The use of aircrafts to transport people to and from the island and the increasing number of vehicles daily, contributes to pollution. This is a serious threat to an island of such proportions, the areas available to people are highly sensitive alamo rent a car coupon to the wastes produced by the vehicles and sewers which are dumped into the environment of the island.
alamo rent a car coupon Tourist harassment: tourist has always been pestered by local individuals to buy goods, drugs and also sex in resort towns in Jamaica. According to a survey by the Jamaica tourist board, 56% of visitors felt they had been harassed during alamo rent a car coupon their Jamaica stay, and nearly 13% said their vacations were spoiled by it. Of those reporting harassment, 86% said they had been pressured to buy crafts, 60% had been asked to buy drugs and nearly 12% had been approached for sex. This is a major disadvantage to Jamaica's tourism industry.
Successful alamo rent a car coupon marketing can influence a potential visitor's destination choice, itinerary planning process and choices, and also encourage word-of-mouth referrals. A Marketing Plan sets the framework and direction for all marketing activities for a destination including market research, brand development and management, advertising and promotion, sales, distribution and cooperative marketing opportunities. The development of a successful strategic marketing plan should:
A tourism marketing plan outlines the advertising and overall marketing approach alamo rent a car coupon that will be used to promote a destination. Marketing plans create a customized action statement that the entire tourism board can follow alamo rent a car coupon and use to measure the effectiveness of each campaign involved in the effort. The process of writing a tourism marketing plan involves serious research and a good grasp of the marketing avenues that are open to you. The first step to be taken is to:
Review the marketing methods and results of years past in an attempt to illustrate alamo rent a car coupon what has worked and what needs to be improved with the New Year's approach. List the campaigns that have resulted in increased visits and use of your travel destination separately from those that have failed, along with their cost and some suggestions about possible improvements.
alamo rent a car coupon Research current market trends in tourism to gauge the climate in which you will be advertising. alamo rent a car coupon Review the successes and failures of your competitors to ensure alamo rent a car coupon that you don't repeat any mistakes made but can capitalize on any successful initiatives. Analyze the geographic areas and demographics you wish to target with your marketing. Learn as much as you can about trends, income levels and travel habits of tourists.
Describe the goals of your approach in objectives. Describe the intended market placement of the destination itself, growth goals over the short and the long term, and financial goals regarding return on the overall marketing investment. These projections should be based on past performance and should highlight the cost of each initiative versus its potential return. For example, web banners and email blasts are low cost but can deliver significant returns if past customers and frequent travelers are targeted.
The primary responsibility of the Ministry of Tourism is to develop coherent alamo rent a car coupon sustainable policies which respond to the needs within the portfolio alamo rent a car coupon areas.  Heavy emphasis is placed on consultation with all stakeholders, including the private sector.  As it relates to tourism, the Ministry aims to:
Identifying and prioritizing the area with potential for enhancing Jamaica's tourism product, and to plan, develop alamo rent a car coupon and implement initiatives, in order to improve Jamaica's competitiveness as a preferred tourism destination
Facilitating the best practicable reconciliation of aesthetic, cultural, architectural, economic and environmental considerations, all of which must be taken into account in securing co-operation from all parties concerned, in any specific alamo rent a car coupon project.
In order to achieve this mandate JTI provides a wide range of services, which includes conducting research on national development issues and the provision of technical support to the Cabinet. JTI also undertakes consultancy activities for government entities; manage external cooperation agreements and interfaces with funding agencies, while maintaining a national socio-economic alamo rent a car coupon library.
Established in 1961, the Jamaica Hotel Tourist Association is the organisation, which represents Jamaican hotels, other visitor alamo rent a car coupon accommodations as well as most suppliers of goods and services to the tourism industry. The main aim of the JHTA is to promote the development of Jamaica's hospitality industry and to represent the interests of its members locally, regionally and internationally.
JHTA promotes alamo rent a car coupon the interests of its members with government and its agencies, with other elements of the private sector and with international organizations. Through its association and representation on the Boards of Directors of the Jamaica Tourist Board (JTB) and the Tourism Product Development Company (TPDCo) it ensures a strong voice for its membership in the development and marketing of Jamaica's tourism. The JHTA is a major member of the Private Sector Organization of Jamaica (PSOJ). Its participation ensures a leading role for the private sector's interests in the policies and programmes of the PSOJ.
Internationally JHTA is affiliated with the Caribbean Hotel Association (CHA), the American Society of Travel Agents (ASTA), the American alamo rent a car coupon Hotel and Lodging Association (AH LA) and the International Hotel Restaurant Association (IHRA). These valuable connections provide the JHTA with the opportunity to secure alamo rent a car coupon critical information and exposure for its members
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