In the world of video streaming last week's investment by Nine into rival Quickflix did not go unnot

Most 'big data' marketing is a waste of time, and here's why Using big data to look at past trends is not the best way to work out what your customers want, argues  Peter Swan  of the UNSW Australia Business School in this cross-posting from The Conversation.
“Over there,” gestures the drunk across the street, “but I’m looking here because this is where the light is.” When newspaper managements 'back' themselves This has been a bad week for the newspaper industry, says Mumbrella's Tim Burrowes
As far as Australian newspapers go, this has been a most disillusioning week. I love 'em - but jeez, they make it hard.    It ain't weak to speak - how I dealt with depression After the tragic news of Robin Williams' death after a struggle with depression Oli Shawyer shares the story of his battle with the black dog, and how talking about it helped him beat it.
The news of Robin Williams rocked me to my core yesterday. I didn’t know the man personally but there is something so profoundly tragic about a comedian, someone whose job it is to make us laugh every day, suffering so intensely.
san diego cheap motels To be fair, it’s a testament to how fucked up depression really is – that it can somewhat delude a man beloved by so many people, into deciding that he is better off dead. Digital copyright protection – some success, but mostly failure In this cross-posting from The Conversation Nicholas Sheppard  o f  Victoria University explores what measures have so far been tried, and failed, san diego cheap motels to stop copyright infringement san diego cheap motels and piracy.
There’s been a bit of talk recently about getting internet service san diego cheap motels providers (ISPs) involved in the enforcement of copyright law. The federal Attorney-General and Minister for Communications recently released an Online Copyright Infringement Discussion san diego cheap motels Paper in the belief that "even where an ISP does not have a direct power to prevent a person from doing a particular infringing act, there still may be reasonable steps that can be taken by the ISP to discourage or reduce online copyright infringement".
Exactly what might be “reasonable steps” and how they might be funded are among the subjects up for discussion. Critics fear that it means turning ISPs into copyright police . Which job in advertising gives the most ROI? In this guest post,  Darren Woolley san diego cheap motels  wonders which role in an agency – creative, media, digital, san diego cheap motels planning or account management san diego cheap motels – is the most valuable to the client.
In benchmarking san diego cheap motels the cost of an ad agency’s staff, you generally find that the rate a client pays is commensurate with the experience or seniority of the resource. But the question of value goes beyond just cost to determining the return on the investment. So in considering the value we need to balance the cost of the resource against how much they contribute san diego cheap motels to the ROI. Calling bullshit on John Oliver's attack on native san diego cheap motels advertising Yesterday san diego cheap motels satirist John Oliver launched a blistering attack on native advertising describing it as "repurposed san diego cheap motels bovine waste". In this guest post, content marketing specialist san diego cheap motels Richard Parker calls bullshit on Oliver's argument.
I’m usually a big fan of John Oliver. What’s not to like? The lefty credentials? The anti-Fox news stance? The fact that he’s from Birmingham? But his latest piece vilifying native advertising leaves me a bit cold. Andrews' media accusers have some explaining san diego cheap motels of their own to do In recent days 'tapegate' has consumed much of the Victorian political news cycle. In this cross posting from The Conversation academic  Mark Pearson  looks at legalities around journalists recording sources.
It is a sad day when senior political figures steal a journalist’s recording device and destroy its contents, as we have been told happened san diego cheap motels at this year’s Victorian Labor Party conference. But it is an even sadder day when we hear a major newspaper – The Age – justifying a senior reporter secretly recording their conversations with sources. Why Creative Effectiveness san diego cheap motels is the Cannes Lion you really want to win With controversy over the criteria of entry for some Cannes Lions categories Phil Johnston argues the Creative san diego cheap motels Effectiveness category is the most rigorous 'effie' in the world.
And my starting point isn’t even creativity. Because let’s not forget that creativity is just a means to an end. What is that end? Meeting our clients’ objectives, whatever san diego cheap motels they may be. That’s what I’m here to do. The Scam Lions? Count me out Mumbrella will no longer attend the Cannes Lions. Mumbrella's Tim Burrowes  argues that the scam in Cannes has become too much...
In this cross-posting from The Conversation   Nicolas Suzor  and Alex Button-Sloan   from the Queensland University of Technology look at why the leaked plans to change copyright laws could lead to a lot of unintended problems for consumers.
san diego cheap motels In a discussion paper circulated by Attorney-General George Brandis, and leaked by Crikey last Friday, san diego cheap motels the government proposes a sweeping change to Australian san diego cheap motels copyright law. If implemented, it would force ISPs to take steps to prevent Australians from infringing copyright. Why Nine's investment in Quickflix makes it tougher for Netflix to launch in Australia san diego cheap motels Last week Nine Entertainment Co made a $1m investment to buy eight per cent of streaming company Quickflix, whilst preparing to launch its own operation StreamCo. Here  Nic Christensen looks at the underlying reasons for Nine buying into a rival.
In the world of video streaming last week's investment by Nine into rival Quickflix did not go unnoticed, but as always with these deals the devil is in the detail. In this case, a series of warrants and covenants that came with this batch of shares.
With awards the more you get, the more you get Following recent controversy surrounding entries to the Cannes Lions awards Eaon Pritchard argues until we have a better way to evaluate the merits of  agencies than awards all agencies will be highly incentivised to do whatever it takes to win .
Advertising's outcomes are notoriously hard to measure. Which is why in advertising agencies, we love to measure outputs instead. Why aren't more media companies san diego cheap motels offering job sharing to get experience back in the door? With the media industry churn and talent drain a constant issue Lucy Formosa Morgan asks why more companies aren't open to job sharing.
There’s rarely a shortage of applicants for coordinator positions however when it comes to recruiting experienced middle / senior level people, the talent bank seems to dry up. Agencies can struggle to fill vacancies for months or end up having to recruit from overseas. So if we have plenty of juniors that we’re devoting time and money to training san diego cheap motels up, where are they going? Why is there such a shortage of good talent out there? Marketers are the ones whose reputations are most at risk if they are complicit in scam advertising With questions being raised over the integrity of some awards entries in recent weeks, former creative director  Darren Woolley says scam can be as damaging for marketers as the agencies involved.
san diego cheap motels Scam awards entries have come to industry attention again, following the most recent Cannes Lions Awards. In the process, several high profile advertisers have been associated with their agencies’ entries . But what are the implications for the advertiser?
It is a standard response that advertisers are not really interested in creative awards. But the fact is that marketers are human and those that have healthy and close working relationships with their agencies actually enjoy seeing them being recognised, especially san diego cheap motels for work they may have created together. Terry Savage defends debated Cannes Lions entries saying 'Super Bowl ads run once'
In a Q A conducted by email,  Terry Savage, chairman of the Cannes Lions Festival of Creativity, defends the integrity of the competition and answers questions san diego cheap motels around scam ads following an investigation by Mumbrella into a series of ads from Australia entered into the Press category which ran just once in regional media.
"We require the work to have been approved by the client and to have used paid Media in the execution, if there is a query we get validation via the agency the client and the Media schedule that the work has run and complied within our entry rules. In the case of self promotion and NGO that is not the case."
The launch of qantaspoints.com will include a new online mall featuring a range of partners enabling members to earn points when they shop online. Brands include David Jones, Apple, Selfridges, eBay and Macy s.
Surprisingly, it is the first time a dedicated portal has been created for its Frequent Flyers program with members previously accessing their account through the core Qantas.com flight booking website.
The marketing push will include Razorfish-designed ads of a cartoon-style city featuring san diego cheap motels Qantas Frequent Flyer partner companies. The ads carry the tagline Discover a whole new world of Qantas points .
Qantas Loyalty chief marketing officer Stephanie Tully told Mumbrella the team was also looking to bring some of its media buying in-house although san diego cheap motels it will continue to use agencies, including ZenithOptimedia, where it is relevant .
We are also going to use the great visual that we have created with Razorfish, which is the big world of Qantas Points, and take snapshots of that and use it in outdoor and through san diego cheap motels Qantas assets such as boarding passes and aero bridges and the other great marketing assets they have.
The campaign will be built around the premise of discovering the world , Tully said, while a competition offering holiday vouchers as prizes will require members to navigate their way around the site.
We think the investment san diego cheap motels was better spent in a digital targeted way, she said. Tully added that Qantas will increasingly look to target its marketing based on the individual tastes and preferences of members.
The world of advertising has moved and there has been a return san diego cheap motels to the value of one to one marketing, be it direct or digital, san diego cheap motels she said. The data that we have on our members