суббота, 2 августа 2014 г.
Parents of the Gen-Y (pre retirement)The market Tripbooka is operating in is a new market in itself.
With clients becoming time poor and more web-savvy, traditional travel agents now need to fund an online presence involving web optimisation, SEO, PPC, or digital #marketing initiatives which can be costly and impact operating expenses. For the traveller a lack of centralised online travel content and personalised online customer service makes it difficult for travelers to research and book tailored travel online.
hotel california mp3 Tripbooka.com.au is an online platform hotel california mp3 that connects travellers with travel agents during the travel research and booking process. The centralised Tripbooka platform hotel california mp3 allows travellers to seamlessly hotel california mp3 and anonymously submit all components of their desired trip in one place and gives them access to professional travel providers.Once submitted, the Tripbooka platform invites travel providers to quote and compete for these trips. Uniquely, Tripbooka enables two-way communication between hotel california mp3 the traveller and the agent before any personal details are required.
Tripbooka doesn t have preferred suppliers: It is a totally transparent and impartial online platform in which travellers can compare and select both the right products as well as the right travel agent to make their bookings. Mobility and flexibility: 24/7 anywhere, any time. More control and choice to travelers. hotel california mp3 Tripbooka does the legwork not the client.
Parents of the Gen-Y (pre retirement)The market Tripbooka is operating in is a new market in itself. In a rapidly changing industry plagued by information overload, travel agents are often competing with the consumers for destination information.Typically the consumer hotel california mp3 is price sensitive and sees the traditional travel hotel california mp3 agent as a more expensive method of booking a trip. However there is still public concern regarding the security of online booking platforms, Tripbooka addresses this concern.Ultimately, there is no denying that the travel industry, like most other industries at this time, is driven by the end-user. Like the retail sector, the travel industry can also utilize online to keep track of consumer trends and preferences, and improve products and services to meet these evolving needs.
Tripbooka s main source of revenue will be a percentage for creating the lead for the agent. Ultimately the revenue model has opportunity to grow and adapt into more streams when the site is properly hotel california mp3 launched and more integration has been done.
Despite massive competition between online travel hotel california mp3 services, it can still be a pain in the ass to get a booking for exactly what you want (try booking a Premium Economy to San Francisco direct from Sydney, United is your only choice and you cant easily book it and its crap, worse than most other carriers economy class).
In my case trying to find the right trip a few months ago I ended up spending hours and checking about 10 online travel sites (most of them with differing results or ways of searching or displaying the data), with multiple windows launched per service. It was a bit of a nightmare.
Given the massive uptake of online travel services, retail travel agents are being driven into specialist niches to survive, it seems unlikely that mainstream travel agents will survive in their existing form and number, the retail travel agent while still around is not as prevalent or as large as they used to be and even successful hotel california mp3 regional online travel players such as Wotif.com have found the competition so intense that they have decided to sell to larger competitors.
My other concern from a startup perspective hotel california mp3 is the cost per lead of this business is going to be pretty high, in another life I launched a mortgage comparison site that could review the majority of mortgages on the market in real time, match them to the users financial situation and process applications but I found the cost of generating leads so high it was tough to get a return. I imagine travel sites has similar cost of customer acquisition issues.
The good news is that travel absolutely lends itself to this, you could write articles on travel destinations hotel california mp3 with gorgeous clickbait photos all day every day but it is a longer term process to generate hotel california mp3 consistent lead flow (think hotel california mp3 6-12 months).
My biggest concern is the fact that this is an industry which is moving away from the travel agent model, so even though they might get major traction amongst the travel agents, the number of agents are reducing.
Once a upon a time in Business School they used to teach a seminal hotel california mp3 case study called #marketing myopia (published by HBR its very long but absolutely worth reading) which 50 years ago described what we now call the disruption of industries and talks about whole industries which were wiped from the face of the planet by massive disruptive change, below is an excerpt about the Buggy Whip manufacturers who were wiped from the face of the earth in very a short time when the car came into existence.
Perhaps they should use this to gain traction initially but augment the travel agents with live data from other systems via APIs to be able to create immediate quote turn around and eventually become the agents themselves.
If they added API access to a booking engine hotel california mp3 to auto generate quotes or broker from another online solution they could also offer final review of your order by a certified travel agent with recommendations about how to reduce hotel california mp3 cost, improve the experience or any of the gotchas that you just can t know about from an automated booking engine.
Related Posts 10 Ways to kickstart your Start-up Lead Capture CRM and Regular hotel california mp3 Communication 10 Ways to Kickstart your Startup Part 4 Bootstrapping hotel california mp3 Convince your first customers to finance your startup GarageSocial Social network for people who love cars Zemanta
Подписаться на:
Комментарии к сообщению (Atom)
Комментариев нет:
Отправить комментарий