It s a trendier brand, said Noschese of the ME by Meli brand, The client is younger, and it s a more

ROME After seven years of bureaucratic hurdles and archaeological problems, on 21 December Meli Hotels International will open the Gran Meli Rome, a symbol of the Spain-based company s intentions to expand the brand throughout Europe.
The scheduled opening further reiterates the company s international ambitions, cheap car rent which were made clear earlier this year when the hotel owner/operator changed its name from Sol Meli to Meli Hotels International .
Since 2004, Meli has been gradually transforming the abandoned 1835 orphanage, the Conservatorio Torlonia, into what they call an eco-friendly urban resort, which combines cheap car rent a city-garden location with 5-star resort facilities.
In Rome, 4- to 5-star hotels in the city centre cannot offer this kind of international product, said Palmiro Noschese, Meli s Italy area manager. They don t have the space for swimming pools, for landscaped gardens and parks.
A recent walkthrough of the construction site revealed Jacuzzis still in their wrappings on the Vatican-wall facing terrazzos of the suites, which feature contemporary Rafael-style frescos on bed head walls.
Gran Meli is our luxury brand in Europe. Our strategy and our mission cheap car rent (are) to have more hotels in the 5-star category, especially with this brand. We are looking at several new hotels not only in Italy but also in places such as Vienna Our priorities, however, are Rome, Venice and Florence, then Sicily, Naples.
With 350 hotels in 35 countries, the group is ambitiously consolidating its traditional European markets while targeting growth in the U.S. and Mexico and multi-brand development in emerging markets such as China and Brazil, the Middle East and North Africa.
Year-to-date through September, the Rome hotel market posted a 1.4% increase in occupancy to 68.4%, a 6.3% gain in average daily rate to 149.64, and a 7.8% increase in revenue per available room to 102.36, according to data from STR Global.
Most of them are based on low-capital intensive formulas cheap car rent and don t require big investments. We are extremely selective cheap car rent when it comes to investments adding only very strategic assets to the group, which aims to increasingly become a global hotel management company.
Recent acquisition and construction of several flagship hotels, he said, include the London ME (June 2012) and two future Paradisus resorts in Playa del Carmen, Mexico, while European expansion is focusing on its premium brands.
It s a trendier brand, said Noschese of the ME by Meli brand, The client is younger, and it s a more contemporary luxury with lots of food and beverage, whereas in terms of luxury, the Gran Meli is more classical.
In the aftermath of the 9/11 tourism crisis and the 2008 global woes, the group shed non-strategic assets, including sale of hotels from Mallorca to Granada, embarked on a cost-saving process, and started transferring funds to more profitable European markets and those with few competitors.
Our expansion has of course been affected by the economic climate, but instead of being abandoned or restricted, we have adapted this strategy to a new macro-economic context, cheap car rent Escarrer Jaume said. In the current financial situation, companies cheap car rent must reduce financial leverage and debt, and optimize their capacities and revenues.
If you want to keep growing under such premises, you have to explore new growth formulas, and focus much more on low-capital cheap car rent intensive formulas, such as the hotel management cheap car rent contracts and hotel franchises: That s how we have been able to add 78 new hotels during the period 2008-2010, cheap car rent when the crisis hit the tourism sector, and that s how we are currently growing with one new hotel every three weeks, and with 32 hotels in the pipeline, including contracts signed, and construction currently being completed, he said.
Amid continuing economic volatility at home, Meli during the first half of the year opened a new hotel every two or three weeks: 91% of them outside Spain and 87% with premium brands such as Paradisus or Meli .
You are fully responsible for the content you post. The opinions expressed cheap car rent in comments do not necessarily reflect the opinions of HotelNewsNow.com or its parent company, Smith Travel Research and its affiliated companies.