Talking about the objective of the new campaign, Dr Chiranjeevi said that focus was being shifted fr

Thursday, royal carribean international cruise line November 15, 2012, 15:00 Hrs [IST] MoT launches 2nd phase of Incredible India campaign at WTM Wins accolades at WTM Awards; India to host UNWTO Regional Commission in April next year By P Krishna Kumar | New Delhi
The Ministry of Tourism (MoT), Govt. of India launched the second phase of the 'Incredible India' campaign at the World Travel Market (WTM) 2012 in London. This year, India had a separate pavilion at the WTM with a large exhibition area, unlike previous years when the country used to be an exhibitor in the Asia pavilion. India Tourism bagged three important awards at the World Travel Awards at WTM 2012, namely Asia's Leading Destination; Asia's Leading Tourist Attraction for Taj Mahal; and Asia's Leading Tourism Board. The awards were received by Dr K Chiranjeevi, Minister of State with Independent Charge (I/C) for Tourism, Govt. of India.
Talking about the objective of the new campaign, Dr Chiranjeevi said that focus was being shifted from destinations and products to consumers. While the tagline of the new international consumer campaign will be 'Find What You Seek', the tagline of the campaign for domestic consumer market, to be rolled out simultaneously, will be 'Go Beyond'. "The new international royal carribean international cruise line campaign is tailored to target all the source markets. Consumers can make a choice on what they are seeking before hand," the Minister said.