Britain's Catherine, Duchess of Cambridge, visits Dumfries House in Ayrshire, Scotland, on April 5,

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When the Duchess of Cambridge wore Maxmara's blush pink coat on a visit to Cambridge last November, the fashion house sold out of the design. Of course it did. The blue Issa dress the Duchess wore for her engagement announcement was an instant hit and anything she touches from Reiss or Topshop is treated like gold dust. So - when Kate is already doing a fine job of promoting both high street and designer labels, why has MaxMara relaunched its cashmere coat as 'The Kate?'
Maxmara is probably hoping for another sell out and yes, it could be argued that this coat-naming is a fitting tribute 18 year old car renting to the young royal. She did look lovely in the belted design after all. However, I thought the luxury Italian label might have known better. I like the coat and the cute bow belt it comes with but even if I had the £875 to spend on it, I still wouldn't buy something named after the young royal (even if we do have the same name).
Wearing an expensive coat should make you feel stylish and elegant, without having people ask if you if it's the one they saw Kate in last year. It just feels like a rather desperate attempt at pushing sales and since when has it been cool to starting naming items of clothing after the royal family? The 'Harry? The 'Eugenie'? I can't see it catching on.
Hermes might have the Kelly and Mulberry has the Alexa but at least the ladies these handbags were named after are remembered and known for being true style icons. 18 year old car renting Kate knows how to look good in fascinator and intentionally or not, she's done great things for the British fashion industry. 18 year old car renting Thankfully, 18 year old car renting for now at least, UK brands have avoided devoting their designs to her. Why? Sorry Maxmara, but it's just too tacky.
Prince Michael of Kent, Princess Michael of Kent, The Earl of Wessex, Countess of Wessex, Lady Louise Spencer, Viscount Severn, Princess 18 year old car renting Royal Prince 18 year old car renting of Wales, Duchess of Cornwall, Duke of York (partially obscured), Queen Elizabeth II, Prince Harry, Duchess of Cambridge, Duke of Cambridge, Princess Eugenie, Duke of Kent and Princess Beatrice gather on the balcony of Buckingham Palace, London, to watch a flypast of military aircraft following Trooping the Colour.
Catherine, Duchess of Cambridge meets local school children as she visits Naomi House Children's Hospice, to celebrate Children's Hospice Week 2013 on April 29, 2013 near Winchester, Hampshire, England. Today marks the second wedding anniversary of Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge. They married on April 29, 2011 in Westminster Abbey.
Catherine, Duchess of Cambridge meets local school children as she visits 18 year old car renting Naomi House Children's Hospice, to celebrate Children's Hospice Week 2013 on April 29, 2013 near Winchester, Hampshire, England. Today marks the second wedding anniversary of Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge. They married on April 29, 2011 in Westminster Abbey.
The Duchess of Cambridge watch the bottle of Moet Chandon Brut Imperial Champagne 18 year old car renting break against the ship at Ocean Terminal in Southampton during the ceremony where she named Princess Cruises' newest ship, Royal Princess, in her capacity as the ship's 18 year old car renting Godmother.
Britain's Catherine, Duchess of Cambridge, visits Dumfries House in Ayrshire, Scotland, on April 5, 2013. The Duke and Duchess of Cambridge braved the bitter cold to attend with Prince of Wales the official opening of the Tamar Manoukin 18 year old car renting Outdoor Centre.
Catherine, Countess of Strathearn during a visit to Dumfries House on March 05, 2013 in Ayrshire, Scotland. The Duke and Duchess of Cambridge braved the bitter 18 year old car renting cold to attend the opening of an outdoor centre in Scotland today.
Britain's Catherine, Duchess of Cambridge leaves Hope House charity in south London on February 19, 2013. The Duchess visited Hope House, an all-female 18 year old car renting rehabilitation centre which is is one of the projects run by her patronage, Action on Addiction.
Britain's Catherine, Duchess of Cambridge leaves Hope House charity 18 year old car renting in south London on February 19, 2013. The Duchess visited Hope House, an all-female 18 year old car renting rehabilitation centre which is is one of the projects run by her patronage, Action on Addiction.
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