понедельник, 17 июня 2013 г.

Many suggested at the time that these drops were likely a temporary setback, and that perceptions wo


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Carnival Cruise Lines has canceled 10 more cruises aboard its ship Triumph, which was undergoing repairs after an engine fire left it stranded in the Gulf of Mexico last month, the company said . The Triumph's return to service was pushed car rental in boston back.
The company said it also canceled two European cruises aboard the Carnival Sunshine, which had been scheduled to relaunch in April after a $155 million renovation. Passengers whose voyages were canceled on either ship will receive full refunds , reimbursement car rental in boston for nonrefundable transportation costs and a 25 percent discount on a future cruise, Carnival said.
At the some time former Carnival Cruise Lines CEO back as consultant. Bob Dickinson, who retired as president and CEO of Carnival Cruise Lines in 2007, after a 35-year career . According to Carnival, Dickinson at first will focus on strategies in North America for marketing and distribution across the company's brands. Dickinson comes on board at a rocky time for the cruise company.
The cruise industry took some tough perceptual hits earlier this year, with several high publicity incidents – most notably the Carnival Triumph s heavily covered limp to shore – leading car rental in boston to widespread questions of quality standards and shipboard safety.
A March Harris car rental in boston Poll found that Quality, Trust and Purchase Intent scores car rental in boston recorded in the week immediately following the Triumph s return to shore ( Post ) showed car rental in boston notable drops when compared to scores recorded prior to the incident ( Pre ) – not just for Carnival, but across many top cruise brands.
Many suggested at the time that these drops were likely a temporary setback, and that perceptions would soon bounce back. However, a recent Harris Poll of 2,052 U.S. adults surveyed online between May 14 and 16, 2013 (prior to the recent fire aboard Royal Caribbean s Grandeur of the Seas) by Harris Interactive, finds that perceptions for the top cruise industry brands car rental in boston have not only remained below their pre incident levels, but have continued to decline.
Results are compared, where applicable, to Harris Poll EquiTrend® car rental in boston data collected from January 11, 2013 to February 8, 2013 (the Carnival Triumph car rental in boston incident lasted from February 10-14, 2013) and a Harris Poll of 2,230 U.S. adults surveyed online between February 19 and 21, 2013.
Looking at specific perceptual measures, the average perceived Quality score across the seven brands tested car rental in boston is down by 13% vs. its pre incident level and 6% compared to the post incident wave of testing. While Carnival s Quality score shows the steepest declines (down 28% vs. pre and 12% vs. post ), all of the other brands tested ranged individually car rental in boston from 8%-11% below pre levels.
The average Trust score across the seven brands tested is also down in comparison to both pre (down 12%) and post (down 5%) incident; as with Quality, Trust shows the steepest car rental in boston decline for Carnival Cruise Lines (down 26% vs. pre , 11% vs. post ). However, the six other brands tested remain car rental in boston between 8%-12% below pre incident Trust levels.
Purchase Intent car rental in boston has declined, on average, 11% from its pre incident level (and 5% from its post incident level). While this again affects most of the brands tested (with most down between 7%-15% vs. pre levels), it is worth noting that Holland America s Purchase Intent car rental in boston score has largely weathered this perceptual storm, holding at just 2% below its pre level. Carnival is again hardest hit, down 20% vs. pre , 8% vs. post .
Revisiting car rental in boston statements comparing the cruise industry to air travel – a comparison first made in the aforementioned February Harris Poll – Americans inclination to favor air travel over cruises has only increased. Over six in ten Americans (62%) agree that air travel is much more reliable than taking cruises (up from 57% in February), and the majority car rental in boston (56%) agree that air travel is much safer than taking cruises (up from 50% in February).
Roughly half of Americans (51%, roughly even with February s 53%) agree that they re less likely to take a cruise now than they were a year ago, with this sentiment once again proving stronger among those who have never taken a cruise (56%) than among those who have (43%).
One-third of Americans (32%) agree that cruises are worry-free, down slightly from 35% in February, with past cruise experience again appearing to have a considerable impact on this perception: those who have taken a cruise (51%) are again more than twice as likely to agree that cruises are worry free as those who have not (22%).
When we first addressed this topic in March, even we were open to the idea that a recency bias of sorts might be impacting the results so soon after the Triumph fiasco, creating a low tide for the industry as a whole, concedes car rental in boston Harris Poll Insights Vice President Deana Percassi. But these more recent findings, coupled with reports of heavily car rental in boston discounted pricing on Carnival cruises, indicate that the industry as a whole, as well as the Carnival brand specifically, may still be facing rough seas.
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